The focus of lubricating oil competition

People in the industry know that, in terms of base oils and compound additives, domestically produced high-end oils are basically the same as well-known foreign brands, and there is almost no difference in quality. The focus of competition is mainly on market networks, services, and advertising. At present, in China, price methods still have great lethality for medium and low-end products and extensive market competition. However, in high-end products and mature market competition, product quality, brand and service have become decisive means of competition. .

The cultivation of the foreign brand marketing market attaches great importance to the construction of the sales network. It does not engage in general agent, implements an authorized dealer system, and implements authorization for a limited period of time. At that time, it will be re-examined and determined, and those that are not suitable for distribution will be eliminated. Each office can sell products to terminal distributors and direct supply users. Terminal distributors can deliver products directly to auto repair stations, auto parts stores, gas stations, franchised stores, fuel change centers, large fleets and large projects, etc. The market position is mainly high-grade oil, and vigorously increase the share of mid-range oil. The current domestic brand marketing market cultivation method is mainly through wholesalers, original equipment manufacturers, auto repair stations, auto parts stores, oil change centers and other channels for sales. Brand marketing is based on agency system. Lubricating oil manufacturers have set up agents in all parts of the country, and the products are distributed to specific users through agents. This form will last for a long time. As a brand, a scientific and standardized management system is required, and every step taken must be mobilized in an orderly manner under the guidance of general principles, rather than guerrilla-style actions.

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